The fight before Christmas: Tesco boss Murphy gears up for a very festive price war
In the looming shadow of a late autumn Budget which is filling businesses and consumers with dread, Tesco boss Ken Murphy is also predicting a price war before Christmas.
Speaking this morning after Tesco upgraded its profit outlook for the full year after a bumper first half, the grocery giant’s chief executive Ken Murphy warned that the battle lines were already being drawn in an intensifying price war that will both mark and shape the run-in to the all-important golden quarter.
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