Tesco has opened up a version of its Clubcard loyalty scheme for teenagers, allowing younger shoppers to access member-only discounts and collect points.
The grocery giant’s new ‘Clubcard for 16-17s’ launched today (June 24) will enable teenagers to benefit from Clubcard Prices promotions in stores and earn points that can be converted into voucher for future purchases.
In order to sign up, 16-17-year-olds must be invited through the Clubcard account of a parent or guardian.
The grocer said the announcement is intended to extend access to its loyalty programme to younger consumers, including those who shop regularly in its c-stores and purchase products such as meal deals.
Tesco group membership and loyalty director Shama Wilson said: “We are delighted to be giving younger customers access to Tesco Clubcard for the first time, and we have no doubt that it will prove popular with 16 and 17-year-olds, whether they are shopping in one of our ‘big Tesco’ or ‘little Tesco’ stores.
“From today our new Clubcard for 16-17s members will not only be able to get Clubcard Prices in-store, including our iconic Tesco lunchtime meal deal for just £3.85, but also collect points that they can turn into vouchers for money off their in-store shopping.”
Tesco Clubcard is currently used by over 24 million UK households and Clubcard members account for more than 80% of sales across its business.
No comments yet