Store gallery: Iceland makes Beijing debut with first store in Asia-Pacific
Iceland Foods has taken the first step on its Asia-Pacific expansion journey, with the opening of its new store in Beijing, China.
Itâs the frozen food specialistâs first time entering the hyper-competitive Chinese market and the new store has been opened in partnership with BTG We Link, a retail concept company which is looking to bring âWestern cuisine to the Chinese retail marketâ.
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