By Roland Bodenham2015-10-13T07:00:00+01:00
Tesco has launched its new price comparison scheme. In 60 seconds we explain Brand Guarantee’s place in a fiercely contested market.
Tesco is revamping its Price Promise scheme and will roll out the changes to stores across the UK from today, Retail Week can reveal.
Tesco had been left in the wake of its rivals’ price guarantees for too long. Now the grocer is out in front again with its Brand Guarantee.
Tesco has replaced its Price Promise with the Brand Guarantee scheme from today. Retail Week takes a closer look at the initiative.
Discount grocer Aldi has launched a new, smaller ‘Local’ brand store in south-west London in a one-off trial.
Sainsbury’s and Asda have pledged to plough £1bn into price and establish a profit cap on fuel if their landmark £13bn merger is given the green light.