Sainsbury’s Taste the Difference range tops £2bn in sales
Sainsbury’s has today (February 13) announced that its premium Taste the Difference range has surpassed £2bn in sales.
The milestone sales figure comes as own-label brands reach over half (52.2%) of all grocery spend according to the latest grocery market share data from Worldpanel by Numerator, while sales of premium own-label food and drink ranges have nearly doubled since 2015, according to Mintel.
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