Pret to trial ‘shop-in-shops’ in Tesco as it looks to reach wider customer base
Pret a Manger will open four new shops inside Tesco stores starting with a concession in the Kensington, London superstore in June.
The food-to-go and cafe business will then open a further three stores by the end of the summer, trialling different formats both in London and further afield.
All shops will serve a menu of Pret’s food and beverages, all prepared in on-site kitchens throughout the day.
The move is the next step in its partnership with Tesco after it began selling bake-at-home frozen croissants and granolas in its supermarkets last year.
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