‘On-demand grocery is natural next step for shoppers in new hybrid world’

Clodagh Moriarty

It’s no exaggeration to say that customer shopping habits are changing faster than ever before. 

Nothing has tested the retail industry’s ability to adapt and evolve to customer needs more than the last 16 months.

In particular, under intense pressure, the grocery industry has really stepped up to respond to the massive surge in demand for home delivery slots. Across the board grocers grew capacity to serve as many shoppers as possible this way – we more than doubled ours at Sainsbury’s which helped our Groceries Online business expand from 8% of grocery sales in March 2020 to 17% just a year later.


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