‘Now is the time for Ocado to deliver on its promise after latest tech revolution’

Ocado-branded van on a residential street

Last week Ocado’s chief executive Tim Steiner unveiled a host of upgrades for the retailer’s Smart Platform. Nearly a decade after the grocer first styled itself as a tech platform, now is the time for Ocado to walk the walk, says Hugh Radojev.

There was palpable excitement on the face of co-founder and chief executive Tim Steiner when he took to the stage last Wednesday to unveil Ocado Re:Imagined – a suite of new hardware and software technologies that collectively represent the biggest leap forward for the business since it started selling its Ocado Smart Platform (OSP) to third parties in 2014.  

In front of a socially distanced audience and live-streamed to the world, Steiner giddily promised that what he was about to showcase was “game-changing” for OSP customers. 


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