Morrisons to introduce ‘flashing labels’ to help customers find products

Morrisons fruit aisle

Morrisons is set to introduce a ‘blinking light’ feature to its electronic shelf edge labels to make it easier for customers to find products they are looking for, Retail Week can reveal.

The supermarket chain is already using similar technology, powered by Vusion, to support its store staff with replenishing and packing orders.

 

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