‘Morrisons often delights in swimming against the tide’

Rachel Eyre, Morrisons

Morrisons chief customer and marketing officer Rachel Eyre on the return of the More Reasons campaign, almost two decades since it was last used

As the only supermarket that actually makes much of the food we sell, we’ve recently invested further in being food makers. We’ve kept our fresh food counters – we call them Market Street – when almost everyone else is closing theirs.


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