Morrisons has unveiled a price checker tool to support the 1,200 price cuts it has launched earlier this month.
The price tracking tool, accessible through the grocerâs main website, allows shoppers to monitor the price history of past products going back to February. Morrisons said it is the first major supermarket retailer to offer this scale of service on its website.
Morrisons digital marketing director Amanda Metcalfe said: âFood prices can move up and down and thatâs partly because of the number of deals that we offer. Customers therefore want to know whether theyâre getting a really good deal. We want customers to have complete faith in our value-for-money and weâre hoping that this âwarts and allâ approach to our pricing will help.â
The launch of the âMorrisons Price Checkerâ follows chief executive Dalton Philipsâ disclosure last month that the supermarket has lowered prices on more than 1,200 everyday products.
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