The supermarket giant has today launched Morrisons Now, an on-demand delivery service where customers can order up to 30 items to be delivered within 60 minutes.

The service is being rolled out on Thursday (October 9) and will be available from 158 stores via Morrisons.com or the Morrisons Groceries app. The grocer said it would be fully rolled out across its 420 stores by the end of October.

Morrisons Now orders will have a £4.50 delivery fee and will only be available on orders over £15 in value.

The retailer said that customers ā€œcan easily shop from their home delivery favouritesā€ using the ā€˜Instant Shop’ option to build orders quickly.

Customers will be able to track orders in real time from store to door, and deliveries will be fulfilled by ā€œMorrisons trusted delivery partners on a courier bike or carā€.

Morrisons Now orders will go towards earning More Card points and will have access to Morrisons More Card promotions.

Group online director at Morrisons, Charlotte Exell said: ā€œWe are delighted to offer this service to our customers across the country, supporting them with fresh food delivered fast. We know that life is busy and Morrisons Now is here to make those everyday moments easier, delivering what you need, within as little as an hour.ā€