Morrisons launches media business to capture brands’ advertising revenues
Morrisons has become the latest retailer to launch an advertising media business connecting brands to consumers.
The new Morrisons Media Group, in partnership with marketing specialist SMG, is described as “a full-service internal advertising agency team” that will “leverage creativity, data and technology, and help brands advertise to customers through Morrisons-owned and external media platforms via one central function”.
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