Supermarket giant Morrisons has today [July 20] announced price cuts on hundreds of “family favourites” to make “budgets go further during the school holidays” for customers.
Morrisons said it would lower the prices of berries, cherries, grapes and nectarines, as well as offering deals on fresh fruit and offers on popular snacks, soft drinks and mixers, throughout July and August to “help customers stock up for days out, picnics, lunchboxes, easy meals and summer get-togethers”.
The price cuts will be available in Morrisons stores nationwide and online, with schools in England breaking up for the long summer holidays. The retailer said the savings will be “clearly highlighted in Morrisons stores and online” to make them easier for customers to spot.
Morrisons customer value and loyalty director Alex Paver said: “With the school holidays meaning more meals at home and more days out, we know value matters more than ever. That’s why we’ve focused these savings on our Market Street fresh fruit alongside popular snacks and drinks, helping customers enjoy fresh, quality food and make the most of summer for less.”
Today’s announcement comes after last week’s media coverage that Morrisons was in discussions over a potential £600m property deal, designed to free up more spending power in its bid to fight back against the discounters and dwindling market share.
Any prospective deal would come weeks after Morrisons was overtaken by discounter Lidl and slipped to sixth in the UK grocery market, according to the most recent data from Worldpanel.
Last month, it reported slowing growth in what its chief executive Rami Baitieh described as an intensely competitive market.
The retailer operates approximately 500 supermarkets across the UK, employing some 95,000 people.
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