Morrisons cuts own-brand prices for second time this month

Basket Morrisons

Morrisons is cutting the price of its own-label range for the second time in less than a month as it comes under increasing pressure from rivals. 

The supermarket said it would cut prices on a further 64 products from its own-brand range by almost a fifth on average, its fifth “significant price activity” since the beginning of the year. 

Products seeing a reduction include potatoes, carrots, rice and coffee. 

 

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