McColl’s is to extend its partnership with Morrisons by rolling out the Morrisons Daily convenience fascia to a further 100 shops. 

The convenience specialist had previously planned to convert 350 of its shops into the Morrisons Daily format, but will now increase that number to 450 under a new agreement with the supermarket giant.

McColl’s expects to complete the conversions by the end of November 2022 - the same timeframe it had mapped out for its previous target of 350 stores.

The retailer introduced 25 new Morrisons Daily conversions during the first six months of the year, bringing the total to 56 in August.

In its interim results, McColl’s estimated it could convert six stores per week into the Morrisons Daily format and said it was on track to complete 100 by the end of this month. .

According to McColl’s, the Morrisons Daily stores launched to-date have registered strong revenue performance. It said the converted shops should make a return on investment towards “the shorter end of a 2-3 year payback range.”

McColl’s chief executive Jonathan Miller said: “Within 12 months we will have 450 stores open and trading as Morrisons Daily, representing over a third of our total community store estate and over half of our sales.

“These stores have a higher grocery mix and wider breadth of product choice which is great for our customers, and with strong sales growth and better return on investment, it is great for the Company too. We look forward to continue working closely with Morrisons in the years ahead.”