Marks & Spencer extends larger packs range as it chases bigger share of shopping lists

The retailer has also launched its first range of own-label medicines.

Marks & Spencer has increased its Bigger Pack, Better Value range by a third, so that it now comprises approximately 100 lines. The extension, including items such as 12 Free Range British Eggs for £3.20 and larger size double cream for £2.65, will help M&S in its objective of becoming “a true shopping list retailer” for families.

M&S Food managing director Alex Freudmann said: “When we talk about being a shopping list retailer, it means that customers can trust us to have what they need when they come shopping, in the right size and at the right price.

“We’ve been working hard to close our range gaps and make sure the price and quality of our key family lines delivers against customers expectations. All this has been increasing our credibility with families and we’re seeing strong growth with these shoppers.

“As we always say, there’s still lots of opportunity to go further and really cement M&S as the destination for families to get everything they need, at the quality you can only get from M&S.”

This week M&S also launched 40 new and upgraded lines including own-label medicines for the first time. The retailer’s medicine cabinet offer includes products such as paracetamol and ibuprofen.