Lidl Deluxe range passes £1bn in sales for first time

Lidl supermarket exterior

Source: GettyImages/iStock/Magdalena Wygralak

German discounter Lidl has announced that its own-brand upmarket Deluxe range has passed £1bn in sales for the first time this year, with revenues up £100m year-on-year.

The retailer said that Deluxe sales were up 12% year-on-year with shoppers trading up “to higher quality products without the higher price tag”.

 

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