Interview: Biscuiteers founder Harriet Hastings on Christmas, mail strikes and cheap imitations

Harriet Hastings, Biscuiteers founder

Source: Mark Harrison

Biscuiteers founder Harriet Hastings has baked herself a multi-million-pound high-end biscuit empire. She reflects on how she built her business and how it plans to deal with historic lows in consumer confidence and rampant inflation

Hastings started selling high-end gifting biscuits online in 2007 and now employs more than 150 people who deliver 3 million hand-iced biscuits to shoppers in the UK and beyond every year.

October marked Biscuiteers’ 15th year of operation and the business is expected to turn over £11.5m this year – up from £10m in 2021. 

“It has taken years and an awful lot of money to get to the point we’re at now,” Hastings says. 


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