Has Amazon finally cracked the c-store?
By adding conventional self-checkout tills to its proprietary ‘just walk out’ technology at its latest Fresh store, has Amazon finally cracked the ‘convenience’ part of the c-store?
The opening of Amazon’s first Fresh store in London in March 2021, was greeted with a great deal of fanfare. Despite the then restrictions in place because of Covid, there were queues of people waiting to see first-hand how the retail giant’s much-vaunted ‘just walk out’ technology worked in practice.
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