The bakery chain will offer delivery to customers in Birmingham and Bristol this week with an expansion set for London, Glasgow and Newcastle – where trials with various delivery services including Uber Eats and Deliveroo were originally held.

Leeds, Sheffield, Manchester and Nottingham are expected to have the delivery service up and running by the spring with the rest of the country planned by the end of the year.

The food-on-the-go specialist hailed a strong fourth quarter and said its full-year results will be ahead of market expectations.