Future of food 2030: Vegan, personalised and delivered to your door

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What will shoppers eat and how will they buy groceries in 2030 – and how should retailers react?

The way in which consumers eat and shop for food around the world is changing at a more dramatic pace than ever before.

Trips to large out-of-town supermarkets have become a thing of the past in bustling cities where consumers are increasingly time-pressed and crave convenience.

The discounters are rapidly encroaching on the territory of traditional supermarket operators, wooing consumers with rock-bottom prices and an increasing focus on quality and provenance.

Online is increasingly becoming the place where the ultimate convenience can be found with the likes of Amazon and Ocado investing heavily in automated warehouse technologies and ramping up their fulfilment credentials to offer rapid delivery services at low prices in markets across the globe.


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