Can Aldi win the taste test?

creevy jennifer

Source: Peter Searle

Hard discounter Aldi has always claimed its quality is as good as the leading brand. Can it really pass the taste test? Or will its ABC1 customers start flocking back to the likes of Waitrose and Marks & Spencer when they have more money in their pockets?

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.