Asda has partnered with Ocado Group to upgrade its online grocery service and improve the home shopping experience for customers.
The supermarket chain will roll out Ocado’s Smart Platform technology solutions across its website and mobile app, in-store picking and home delivery service.
The partnership will begin in 2027 with an upgrade to Asda’s website to provide a more stable platform for customers, including an improved search, relevant product recommendations and a simpler checkout process.
Ocado will then roll out new in-store picking and last-mile delivery solutions to support Asda supermarkets manage orders more efficiently, improve on-time deliveries and increase available slots.
Asda will retain full control of its customer offer, pricing and online operations. Home delivery and click-and-collect orders will continue to be fulfilled from Asda’s stores and existing fulfilment hubs.
Orders placed through partners such as Deliveroo, Just Eat and Uber Eats will be picked by Asda using Ocado’s technology and delivered by the third-party partner.
Asda executive chair Allan Leighton said: “Asda is the cheapest full-range supermarket, as consistently shown by independent price comparisons from Which? and The Grocer, and has a large, well-established online offer.
“We know that continued success in this highly competitive market is dependent on providing a positive experience for customers every time they shop.
“Partnering with Ocado will strengthen our online offer and provide a consistent and high-quality experience for millions of shoppers, from order through to delivery, while supporting our Formula for Growth [strategy].”
Ocado Group chief executive Tim Steiner added: “We’re delighted that Asda has chosen Ocado to support the next phase of their online growth.
“The UK remains one of the world’s most competitive and fast-evolving online grocery markets, where technology, scale and continuous innovation are increasingly important for retailers looking to maintain leadership positions.
“Through this partnership, Asda will be able to deploy a technology platform already processing more than 70 million orders annually worldwide, supporting market-leading customer propositions across 11 countries.
“Asda will also benefit from Ocado’s significantly evolved platform, giving them the flexibility to adapt as the market continues to develop.”
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