As big grocers continue to come under fire over ‘profiteering’ concerns, they clearly still have work to do to convince policymakers and the public that providing great value for money is absolutely front of mind.
The supermarkets are in an invidious and paradoxical position because, during the cost-of-living crisis, they have made Herculean efforts to ensure customers do not pay more than is necessary.
Only this week, Ocado slashed the prices of 100 everyday products – both own-brand and those of joint-venture partner Marks & Spencer – following in the frequently trodden footsteps of peers including Asda, Morrisons, Sainsbury’s and Tesco.
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