Toy retailer Toys R Us is installing the former boss of Domino’s Pizza as its new chief executive.

David Brandon, who led the pizza delivery chain for 11 years up until 2010, will take up his post at the US-based retailer on July 1. He replaces Antonio Urcelay, who is leaving the firm after 19 years, but less than a year as CEO.

Brandon, who for the last five years has been director of intercollegiate athletics at the University of Michigan, has a history of taking companies public. He launched an IPO for Domino’s in 2004. Prior to that he spent 20 years at direct-mail company Valssis, which he took public in 1992.  

Toys R Us directors said in a statement: “We are excited to bring Dave’s leadership, skills and vision to Toys R Us at this important juncture.”

Toys R Us’s private equity owners Bain Capital, Kohlberg Kravis Roberts and Vornado Realty Trust filed plans with US regulators for an initial public offering in 2010, but it did not emerge.

In March this year, the retailer revealed a turnaround strategy, looking to enhance mobile capabilities, invest in its Babies R Us business and reducing costs.