The toys retailer will reopen all 173 of its stores on June 15 with new social distancing measures in place including a ’ready in 10’ concept.

This service will allow shoppers in the queue for the store to make an order from their phone, which will be collected in-store within 10 minutes. Similarly, customers who know what they want will be able to tell a colleague at the door and be fast-tracked to the payment area.

After closing all stores to the public amid the coronavirus pandemic on March 23, The Entertainer became an online-only operator but struggled to keep up with orders.