Toy retailer The Entertainer has revealed the “first half” of its expansion plans for the rest of this year.
The programme includes a relocation in Cardiff and a second outlet shop.
The Entertainer is moving to a “new, relocated and 25% larger store” in the St David’s Shopping Centre in the Welsh capital.
The second outlet store – the retailer’s first “large scale” such branch – will open next month at the Galleria Outlet in Hatfield, Hertfordshire, and will comprise 8,000 sq ft of space. The opening follows a successful first outlet store, which made its debut last year at Dalton Park, County Durham.
The Entertainer is also taking over a competitor’s shop in Castleford’s Junction 32 outlet development in West Yorkshire.
The openings come on the back of a 20% UK sales increase at The Entertainer over the last 12 months.
Chief executive Andrew Murphy said: “As Britain’s Toy Shop, we’re constantly identifying opportunities to expand our UK business and improve the quality of our existing physical estate.
“I’m delighted with how our plans for 2026 are shaping up in that regard, with a fabulous upgrade in location, size and environment imminent for our very successful Cardiff St David’s store, a huge vote of confidence in our brand from the owners of J32 in Castleford and – first off the blocks – our biggest new store for well over a decade opening during May at The Galleria in Hatfield.
“Before the start of the school summer holidays, we expect to have more exciting store opening announcements to share, with great news incoming for toy enthusiasts in Manchester, Bedford and the Channel Islands, and we are also making good progress with targets for 2027 in the Midlands, the North East and Scotland.”
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