Tesco has attempted to get a headstart in the race for non-food sales by launching its ‘Boxing Day’ Sale online today.

It has cut the prices on hundreds of home and kitchen products on the web from today, with more to follow on Christmas Eve. The company claimed the discounts online, and in-store from Boxing Day, will save customers £195m, with products including duvets, dinner services and sofas half price.

“Christmas Eve and even Christmas Day will be two of Tesco’s busiest online shopping days this year. Only Boxing Day will be busier,” said Commercial Director Richard Brasher, who added “Many customers will want to get ahead and shop online from now.”

The company said it will freeze VAT on non-food products in the Sale until January 25, despite the Janaury 4 increase. The company will open 217 Extra stores, 105 Superstores, 13 Homeplus stores, 18 Metro stores and all Express stores on Boxing Day, although all except the smallest in England and Wales will only be open six hours due to Sunday trading regulations.