Miniso to open flagship store on Oxford Street

Employee at checkout in Miniso store

Chinese retailer Miniso will open a flagship store on Oxford Street as it ramps up expansion in the UK.

Miniso’s new store on London’s famous shopping street will be its 23rd and its largest store in the UK, covering 3,200 sq ft.

The news comes after the retailer opened its smallest-ever store concept in the UK on Shaftesbury Avenue in London’s Chinatown last month.

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