Carl Cowling banks on bumper summer to keep WHSmith travelling in right direction

Carl Cowling, WHSmith

WHSmith chief executive Carl Cowling has said the retailer is positioning its travel brand as a “one-stop shop for travel essentials” after reporting a surge in profit and revenue.

He told Retail Week: “I think there’s still a lot to go after. So what we’re doing with our brand in travel is we are positioning ourselves as a one-stop shop for travel essentials.

“Customers love having everything under one roof. Instead of going into our stores for magazines, there will be pain relief, deodorant, toothpaste, chargers for their devices.

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