Following its interim results for the six months to July 31 posted today chief executive Karen Hubbard said the card retailer will try and “grow market share through partnerships.”

After successful trials with value retailer’s Aldi and Matalan Card Factory will be expanding in to more locations and has a “number of new retail partner agreements” in the pipeline.

The specialist retailer will provide half of Aldi’s store estate - totalling 440 stores – with non-branded cards by November.