General merchandise

Analysis: Can Hema conquer the UK with value and design?

By 2014-06-19T07:00:00

Hema opened its first store at London Victoria train station, a launchpad from which it hopes to conquer the UK with its stylish “Scandinavian-look” stores and keen prices.

Dutch retailer Hema has successful stores across Europe. As the variety retailer aims to take on the value players, can it crack the UK?

 

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