Specialist retailer Game is set to smash profit estimates, the company said in a trading update this morning.

Game said that profits for the year to Janurary 31 will pass£70 million, compared with£29.5 million the year before. The consensus among analysts had been that profits were to have come in at about£59 million.

The announcement pushed Game's share price to an all time high, up 2.6 per cent to 254.5p, and also prompted a rise in rival HMV's share price.

On December 11, Game said like-for-like sales rose by 44.1 per cent in the 45 weeks to December 8, driven by strong demand for the Nintendo DS Lite and Wii consoles.

The retailer said it would report Christmas trading for the six weeks to January 12 on January 15.