Midweek footfall figures remained largely unaffected by the football, but if current trends continue, next Saturday's quarter-final fixture against Portugal could see the biggest drop in shopper numbers yet.
On a positive note, beer sellers have never had it so good. Sales have reached record levels over the tournament, according to data from Carlsberg. Take-home sales have increased by 30 per cent, while pub sales have soared by 66 per cent. Overall sales have risen 50 per cent in June.