Overall, German retailers appear to be cashing in on World Cup goodwill. Footfall on the high streets of the host nation was up 15.7 per cent week-on-week during the first week of the tournament.
Internet retailer www.buyagift.co.uk is introducing a generous new promotion, offering 15 per cent off everything until England is knocked out of the World Cup. However, it is possible that no-one will benefit from the discounting. Buyagift is not launching the offer until next Monday, after England's knock-out round game with Ecuador on Sunday.
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