Dolcis bought out of administration

Dolcis, which was owned by Barratts Priceless, which collapsed into administration before Christmas, will relaunch for spring 13, targeting the young women’s fashion market.

Harvey Jacobson, chairman of the family business, which owns brands Gola, Lotus, Ravel and Frank Wright brands, said he favoured opening department store concessions and building an online proposition over opening stores on the high street.

The Jacobson Group is now planning major investment in the brand, bolstering Dolcis’ Rossendale head office team. The acquisition was made for an undisclosed sum.

“We will invest in the heritage of a brand, which has not been fully exploited recently, and that means in design, PR, marketing and advertising - we’ve learned lessons from other brands we’ve bought and revived,” Jacobson told TheBusinessDesk.com.

Tony Evans, managing director of Jacobson Group, added: “The Dolcis brand dates back to 1863 and already we have started to develop a great archive of material which we’ll use to form the core focus of the range to give it a genuine USP.”

Keith Kennedy, corporate partner at law firm Berg which advised the Jacobson Group on the deal, said: “The Jacobson Group is the ideal candidate to take the Dolcis Brand forward into a new era. With its extensive experience in the retail industry, I have no doubt that the Jacobson Group will get the brand back into shape and honour its heritage.”