Young fashion is continuing to shine as one of the best growth areas in retail, with sales still growing for many players and the float of SuperGroup, and now potential sale of Republic, two great retail success stories highlighting investment appetite for such businesses.

The recession seemingly bypassed younger consumers who still want to be seen in the latest trends no matter what. Some were concerned young fashion would start to wane with youth unemployment growing but this, so far, does not seem to be the case.

 JD Sports recently reported a solid year and Topshop and Topman continue to be the gemstones in Sir Philip Green’s Arcadia Group.

Younger shoppers are less reliant on savings and with no families perhaps felt less cautious about spending when the financial crisis hit.

Asos and River Island also continue to perform well backing strong trends such as Maxi dresses and denims which have all helped sales.

With the sun now out and a summer of festivals, football and predicted high temperatures approaching there is no reason why the young fashion crowd won’t continue to see growth.

It is also the younger more affluent customer driving sales for lifestyle brands such as Jack Wills – which this week opened the first of several stores in the US.

Jack Wills has almost a cult following particularly amongst teenagers and builds a following not only with its clothes but also with its social media activity which helps to build its brand status.

Last week Facebook went live with its “Like” button which allows users to share sites and products that they like to their friends – such applications are becoming more popular and the social networking platforms are increasingly part of the young fashion network.

Although retailers are still trying to understand and work with such technologies , if used correctly, it is a great way of learning about and connecting with your customer in a way retailers have not been able to do before.

The young fashion brands know this better than most and it is their customers who shop and interact in this way.

Possible double-dip recessions and the outcome of the election are not at the forefront for many in this market and it is more buoyant as a result.

There is no reason why this can’t continue to be the case and provide young and more established young fashion businesses alike with enviable sales figures and draw substantial interest from a once retail wary investment community.