Whistles strengthens product team with ex-Topshop and Boohoo hires

The fashion brand said the position has been designed to accelerate its commercial momentum and that Blacklock will report into Sally Ambrose, the chief product officer at its owner, TFG London.

Blacklock brings over 20 years’ experience in product and commercial strategy, having most recently served as chief product officer at Boohoo and a similar position at M&Co.

He is joined by Mo Riach, who has been appointed to the newly created role of design director and tasked with shaping the next era of Whistles’ product design.

The retailer said Riach will be central to sharpening its design point of view and ensuring every collection feels distinctly, unmistakably Whistles. 

She has previously worked in the design teams at Topshop, Hobbs, Miss Selfridge, French Connection, and AllSaints.

TFG London chief product officer Sally Ambrose said: “James and Mo join us at an exciting moment for Whistles. Their combined experience in commercial strategy and design leadership is exactly what we need to deliver the next phase for the brand. 

“Together they will bring the commercial sharpness and design vision to take the brand further – and faster. We’re thrilled to have them on board.”