Womenswear retailer Whistles has launched a same-day delivery option for orders within London.

Whistles

The scheme is a further example of retailers tapping into customers’ desire for convenience.

Debenhams is ramping up its delivery options, while others such as womenswear group Aurora, which operates brands including Coast and Oasis, offer a 90-minute delivery option.

Whistles’ service, which launched last week, is available for orders placed before noon, Monday to Saturday. Items will be delivered for a £10 charge.