Investment and innovation company True has confirmed its “strategic investment” in British clothing wholesale business Apparel Brands Limited (ABL) in a bid to “accelerate growth” within the wider branded apparel market.

Models wearing Bench apparel

Apparel Brands Limited’s portfolio includes Bench, Nicce and Farah

True said through its investment in the business, it hopes to accelerate the growth and expansion of ABL’s brands “domestically and internationally”.

ABL’s portfolio includes Bench, Nicce and Farah among others and the business considers itself “a leader in the sourcing, design and distribution of branded clothing and accessories” across womenswear, menswear and childrenswear.

The partnership will involve True providing ABL with resources, expertise and strategic guidance to “scale its operations through the acquisition of branded intellectual property” as well as category expansion in a bid to boost its growth opportunities.

ABL chief executive and founder Peter Wood said: “I am delighted to partner with True. Their deep understanding of brands and the consumer and retail market, coupled with their vast experience in nurturing and scaling successful businesses, will be invaluable as we embark on our next phase of growth.”

True chief executive and co-founder Paul Cocker added: “We’ve been developing our relationship with ABL over the past couple of years and are excited to partner with Peter and the team, supporting their relentless focus on providing value to their customers.”