Barbour partner store owner The Highlands and brand-building consultancy Pace Partnership London have launched a new retail concept, Out With Style, dedicated to outdoor clothing.
Out With Style is an ecommerce platform focused on the outdoors âfrom function to fashionâ, offering customers a curated collection across womenswear, menswear, footwear and accessories.
With the tagline âMade for the outdoors, style anywhereâ, Out With Styleâs brand portfolio will include Sandbanks, Moose Knuckles, Nobis, Snow Peak, Parajumpers, Woolrich, Baracuta, Barbour and Hunter among others.
The site is also set to welcome new brands entering the market, including unisex brand Hay Life and luxury Chinese brand Spoonyard, which will join Out With Style as an exclusive.
The Highlands and Pace Partnership London said the idea for Out With Style came after reviewing the market for multi-brand websites and a belief that there was a need for âsomething differentâ.
The platform aims to have a âtrue functional purposeâ with a focus on both the sustainability and aftercare of products.
Out With Style confirmed that a bricks-and-mortar presence for the concept is âin the pipelineâ as part of its future growth strategy.
The Highlands store owner Indu Gilani said: âWe are delighted to be launching a concept that is true to our hearts and in an area we have been involved in for over 40 years.â
Pace Partnership London founder and chief executive Ryan Llewellyn-Pace said: âAt a time when there has been so much change in the retail landscape, we are excited to be partnering with The Highlands stores on a project that offers the consumer a clear point of difference and reason for being.â
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