The change, effective for the start of October, is designed to accelerate Ted Baker’s long-term growth in Japan.

The deal is likely to bring costs of approximately £4m and is expected to have “a marginally positive impact on pre-tax profit from the current financial year and greater benefit in the further years”. Initially, the tie-up is for five years and is Ted Baker’s 17th retail licence arrangement worldwide.

Ted Baker said: “Infinity will drive the long-term expansion of the Ted Baker brand in the region, combining its local expertise, especially within the department store sector, with the proven buying, merchandising and brand-building expertise of Ted Baker.”