Superdry promotes Shaun Packe to chief operating officer
Superdry has promoted from within to replace chief operating officer Silvana Bonello, who stepped down from the role in May this year.
The fashion retailer has promoted Shaun Packe from his existing position as global sourcing and sustainability director, which he has held since August 2019.
Packe first joined Superdry in 2011 as head of sourcing and quality, and has since played âa pivotal role in supporting the business to become a global multichannel brandâ.
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