Store gallery: Inside PrettyLittleThing’s new ‘pink haven’ showroom

Reception desk at PrettyLittleThing, London, showing flowers and cakes on display

PrettyLittleThing has unveiled its new London-based showroom and office facility located in “the heart of Oxford Circus”.

The 4,375 sq ft space incorporates a content room, meeting rooms, a showroom, a photo studio, office workspace and a reception area. It follows in the footsteps of recent openings by the fast-fashion retailer in Paris, Miami and Los Angeles.

The new location will be used as a content creator hub for celebrities, influencers, stylists and press to “explore the brand, try on clothes, create content and channel the PLT lifestyle”.


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