British fashion retailer Blakely has welcomed shoppers to its latest in-store shopping experience with a pop-up at Westfield in Stratford, east London.

The pop-up shop is anticipated to be open for a year and follows the success of its previous bricks-and-mortar ventures in Covent Garden and Norwich.

The new store offers shoppers a range of Blakely’s newest clothing and accessories across womenswear and menswear, including its ‘Isabel’ apparel collection of hoodies, jumpers and shorts.

Blakely, which was founded in 2012, attributed the opening to its “exceptional year in sales and worldwide growth” as it has amassed a following online and across social media.

The fashion retailer said the store will offer shoppers “the chance to experience the brand in a physical space and meet the people behind the brand” as it continues its bid to offer high-quality clothing at “affordable prices”.

Blakely said the pop-up is a “natural extension” of the brand as it emphasised “a huge number” of its customers are London based.

During its run in Westfield, pre-launch products will also be available exclusively for shoppers in-store.

Blakely chief executive Gareth Newman said: “We are thrilled to be opening our new store in Westfield Stratford City. Our team has worked tirelessly to create a beautiful space that showcases our latest collections and provides an exceptional shopping experience for our community.”

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