Fashion rental app By Rotation has opened a pop-up store in London’s Belgravia

The store, open until September 20, will feature some of the most popular items on the peer-to-peer rental app.

The pop-up includes a ‘rotation station’ where renters will be able to pick up and drop off their garments.

There is also a resale rail where customers can buy popular looks from the platform.

Shoppers will also be able to book a styling session with members of the By Rotation team to help them craft their dream outfits.

The business is seeking to showcase new and emerging designers with some exclusive items available in-store.

The shop will also host events throughout the two-month period, featuring tips from the app’s top users on how to make the most of your wardrobe.

Late-night shopping sessions with drinks and beauty experiences will also be available.

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By Rotation founder Eshita Kabra-Davies said: “I’m pleased to be bringing our summer pop-up to life following the tremendous success of our last London pop-up on Marylebone Lane.

“As with every By Rotation pop-up, we wanted to design a welcoming and engaging space where our community can enter and feel as if they’re stepping into the app. It’s the perfect place to find any last-minute wedding guest dresses or emergency date night looks.

“I’m also excited to introduce our first-ever ‘rotation station’ where our rotators can come to rotate their looks in person. We also have a resale rail enabling customers to buy popular pieces from the platform.

“Elizabeth Street is truly the perfect location for this pop-up. It’s great to be among other independent brands on the street and I can’t think of a better place for a Saturday stroll discovering the local boutiques and restaurants.”