Sosandar swings back to profit as multichannel approach pays off

For the year ending March 31, 2026, Sosandar reported underlying adjusted profit before tax of £1.3m, compared to a £0.9m loss for the previous year. Revenue growth jumped 14% in the period to £42.3m.

Adjusted profit before tax increased to £0.4m, while gross margin increased to 64% and the retailer finished the period with £8.4m in net cash.

Sosandar reported a 24% increase in online sales for the period, driven by higher site traffic, improved conversion rates, higher order volumes and increased market investment.

It noted that its third-party partnership with Marks & Spencer resumed during the period and that stock intake has “returned to expected levels” after the brand’s cyber attack last year.

The retailer’s small estate of stores also “continues to mature”, with a “positive uplift in performance as locations moved into their second year of trading”.

In the first quarter of the current financial year, Sosandar reported net sales of £11.6m – a 22% increase versus the previous year. While ecommerce sales jumped 7% year on year, driven by “a return to revenue growth as customers become accustomed to paying full price”.

Co-CEOs Ali Hall and Julie Lavington said: “We set out at the start of the year to demonstrate that we could return to strong revenue growth while maintaining margins and improving profitability, and we have delivered on all three. This strong performance is testament to the strategic decisions we have made over the past two years, asking customers to return to full-price shopping and becoming a multi-channel retailer.

“Our distinctive Sosandar aesthetic – sexy and chic, flattering and wearable – continues to deliver for our customers. This year we have seen strong sales in all categories, in particular trousers, jackets, jeans and tops reflecting increased customer demand for separates.

“Q1 FY27 has started well, with continued growth across our own channels, supported by a strong performance with our third-party partners. The momentum we have taken into the new financial year is pleasing, and we remain on track to deliver full-year market expectations.

“With a scalable operating model, a loyal customer base, and clear operating leverage as we grow, we have never been more confident in the long-term opportunity for Sosandar.”