Fashion retailer Simply Be has launched its first clothing rental range on specialist platform Hirestreet.

Simply on Hirestreet

Simply Be has launched a rental collection on Hirestreet

Simply Be owner N Brown, the home shopping group, said the tie-up was “another important milestone” in its sustainability strategy and that “the launch of a rental edit will help to extend the lifespan of its products and encourage customers to embrace circularity”.

The Hirestreet edit comprises 23 womenswear items including occasionwear dresses and a bridal dress, and is available in an “inclusive range of sizes”.

N Brown group sourcing, sustainability, quality and fit director Angela Gaskell said: “We want to move away from the ‘make, use, dispose’ culture of the fashion industry and embrace circularity, where products are made sustainably, used for a longer time, and then reused or recycled.

“We know our customers also want to be more circular, which is why partnering with Hirestreet is a really exciting step forward for Simply Be.

“We will also be able to offer our clothing to new customers through Hirestreet, while showcasing our expertise in fit through the quality pieces on offer within the edit.”

Clothing rental has been a growing trend as consumers seek more sustainable options. Other retailers renting through Hirestreet include Asos and Marks & Spencer.