Russell & Bromley has named its first creative director as part of a new chapter for the business.

Daniel Beardsworth-Shaw, Russell & Bromley Creative Director

Daniel Beardsworth-Shaw joins Russell & Bromley

Daniel Beardsworth-Shaw joins the luxury footwear and accessories retailer from Accessorize. His role will be to lead the brand and product direction at Russell & Bromley.

The announcement comes as the retailer moves its design in-house for the first time in its 140-year history.

Beardsworth-Shaw will report to chief executive Andrew Bromley and his first full collection is expected to be presented for autumn 2025.

Russell & Bromley said the creative director comes from a background that spans “the full breadth of luxury and retail”, adding that he brings a range of extensive knowledge to the business.

Beardsworth-Shaw was most recently design director at Accessorize, having first joined the business in March 2022. He has also led design and product development at other retailers including Hunter and Sweaty Betty.

The shoe brand called the appointment a “pivotal moment” in the next chapter of its growth trajectory, as it continues its bid to “cement its iconic status as the destination luxury fashion footwear brand for the everyday”.

Beardsworth-Shaw said: “It’s an honour to be part of the next chapter of Russell & Bromley, telling the story of this iconic British brand through innovation and a new creative direction.”

Chief executive Andrew Bromley said: “We are thrilled to welcome Daniel to lead our new product design function and visual brand identity as we focus on growing our global business.

“This marks an important step in our transformation plans to cement our reputation within British fashion. We have a unique story to tell and believe this is the moment to truly bring Russell & Bromley to life.”

Russell & Bromley has also announced the relocation of its global HQ to Soho, London, which the retailer called “the epicentre of culture and fashion”.

Its new location will support all head office functions at the business as well as its design and creative studios.